Sourcing & scoring
Find the creators who fit your brand and the moment, and qualify them on fit, engagement and history before you spend.
The expensive mistake in influence is spending first and learning later. You gift a hundred creators, run a dozen partnerships, and only afterward find out half were wrong for the brand. Sourcing and scoring move that judgment to the front, so you qualify a creator before a dollar leaves the account.
Discovery
Find creators by what actually matters: niche, brand fit, and the moment. Search for the creators whose content matches your brand, not just the follower count. The right post at the right time outperforms a bigger one aimed at the wrong people.
Discovery feeds straight into the CRM. Anyone you find becomes a record, ready to score, segment, and act on without re-entering a thing.
Scoring
Every creator is scored so fit is a number you can compare, not a gut call. Scores update as profiles and content change, which keeps your shortlist honest over time.
Brand fit
How closely a creator's niches match your brand, scored against the niches you actually sell into.
Engagement
Real interaction on recent content, not raw follower count. Filters out the accounts that look big and move nothing.
Reachability
Verified contact details and past response behavior, so outreach goes to creators you can actually reach.
History with you
Past outreach, gifts, replies and revenue on the record. Never cold-message a creator who already worked with you.
Qualify before you spend
Discovery and scoring combine into one flow that turns a wide field into a short, confident list.
- 01
Search
Find creators by brand fit, niche, and the moment you want to hit.
- 02
Score
Read fit, engagement and history on every candidate.
- 03
Qualify
Filter to the creators who clear your thresholds and segment them for action.
- 04
Activate
Move the qualified list straight into outreach or gifting, all on records that already hold the score.
Once a list is qualified, the execution engine takes over. See how outreach, briefs, gifting, codes, and payouts run on The operating system page.