Kleos for fitness
Results sell supplements. Routines sell them monthly.
This category runs on credibility and consistency — the coach who actually uses it beats any ad. Kleos manages the athletes, the codes and the subscriptions as one engine.
What fitness teams fight every week
Credibility is fragile and audited
Fitness audiences smell a fake rep instantly, and claims around supplements draw real scrutiny. Partner vetting isn't optional.
LTV lives in the subscription
The first tub is marketing; the sixth is the business. Programs that only measure first orders systematically underprice their best creators.
Ambassador sprawl
Fifty 'ambassadors' with codes in their bios and no contract, no content cadence, no performance review — that's not a program, it's confetti.
How fitness brands run on Kleos
Athlete roster with real vetting
Score creators on audience authenticity and engagement before the first send. Keep agreed claims and content terms on the record.
Codes wired to subscriptions
Attribute first orders and recurring revenue per creator. Pay commission structures that reward the LTV they actually create.
Ambassador programs with teeth
Contracts, content cadences and quarterly reviews per athlete — managed from one record, graduated from gifting on data.
Questions fitness brands ask
Fitness × creators, answered
How do supplement brands vet fitness influencers?
Check audience authenticity, engagement quality and claim discipline before any send. Kleos scores creators on fit and keeps agreed terms on the record.
Should fitness affiliate commissions include subscriptions?
Yes — recurring revenue is where supplement LTV lives. Kleos attributes subscriptions per creator so commissions can reward true LTV.
How many ambassadors should a fitness brand have?
Fewer, managed harder: a 15-athlete program with contracts, cadences and reviews outperforms 50 unmanaged codes. Kleos runs that structure on one record per athlete.
What content converts for supplements?
Routine integration and verifiable progress over time — not one-off shoutouts. Long-cycle relationships with follow-ups produce exactly that.
Build an athlete program with a P&L.
Free to start. Put your codes, contracts and subscriptions on one record per athlete.