Kleos for beauty
The beauty aisle is decided on camera.
Swatches, GRWM, shelfies — beauty buyers trust creators more than counters. Kleos turns that trust into a measurable engine: seed, code, contract, attribute.
What beauty teams fight every week
Everyone gifts, few measure
PR boxes go out by the hundred. Without per-creator tracking, the posted-rate is a guess and the repurchase impact is invisible.
Creator churn is brutal
This month's micro is next month's competitor ambassador. Without a CRM, the relationship — and its history — walks away with the spreadsheet owner.
Shades and SKUs multiply everything
Forty shades × three formats means seeding logistics break fast. Wrong shade shipped = a post that never happens.
How beauty brands run on Kleos
Gifting waves with a posted-rate
Ship PR by segment, follow every unit through Shopify, and know your posted-rate per wave, per shade, per creator tier.
One record per creator, forever
Every box, message, code and attributed order accumulates on the creator's record. Team changes; the book of business stays.
Codes as the proving ground
Affiliate codes sort the genuine converters from the content-only creators — then your paid budget goes only to proven ROAS.
Questions beauty brands ask
Beauty × creators, answered
How do beauty brands measure influencer gifting ROI?
Track each gifted unit to its post and each post to attributed orders. Kleos ties Shopify orders and affiliate codes back to the creator, so gifting ROI is a number, not a feeling.
What's a good posted-rate for beauty PR?
Top-tier seeding programs reach 60–100% posted because they qualify before shipping. Kleos scores fit first and tracks the posted-rate per wave so you can iterate toward it.
Micro or macro creators for cosmetics?
Micros typically convert better per dollar in beauty; macros build reach. Kleos shows attributed GMV per creator so the mix is driven by your own data.
How do I scale beauty creator relationships without losing them?
Put every relationship on one CRM record — gifting history, codes, contracts, revenue. Kleos keeps the institutional memory even when the team changes.
Make every PR box accountable.
Free to start. Run your next gifting wave with a posted-rate you can stand behind.